Understanding Just Why Podcasting Will be Huge

December 9, 2005 at 2:33 am | Posted in podcasting | 27 Comments

I recently had a bit of an epiphany as to just why Podcasting will be huge. I’m sure its obvious and must have occurred to others but just in case I thought I’d blog it.

Its all entropy you see, all entropy. Entropy or the natural tendency of the universe to move from order to disorder. Wikipedia on Entropy and for the physics geeks out there I know all too well that I’m simplifying; its my blog after all. An iPod, when you get it, has no songs on it (for reasons described by Mark Cuban), and then you start putting songs on it. Each song increases the entropy by a little bit. Fill the iPod completely and you’ve maximized its entropy.  Now here’s the important part — you can’t easily pay for enough music to fill a 30 gig iPod much less a 60 gig iPod.  So something’s gotta go there — and it’ll likely be Podcasts.

Now, put another way, and disregarding the whole entropy babble, look at it this way: Most iPods or other portable MP3 players, are basically little hard drives and when has a hard drive in your life ever stayed empty for long? People will fill up the hard drives on their players because, well, they always do. And given that music is too damn expensive to fill the player with it will be either pirated music or Podcasts. And while I’d never bet against piracy*, I’d wager that great Podcasts like Dawn and Drew will drag people into the Podcast world and that will lead to other podcasts and so on.

So podcasting is gonna be huge.

*That’s a fools bet at best.



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  1. ri.diculo.us – There is no way that I am going to /save/ my podcasts of interviews, radio shows, and other stuff. I might SAVE DJ sets, mixes of music, but I sincerely doubt that NPR’s Fresh Air will sit on my iPOd for more than a week. And…other media like TV, DVD, and possibly video games are now competing for space on the iPod. Hmmm…what will fill it up faster. I think you just learned the word ‘entropy’ today and tried to find a use for it.

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  3. You have a good point in there. Indeed music is so in demand througout the world. Well, you must have done a great job in here. Podcasting here we go!

  4. Yes, podcasting is going to be massive – we are just at the entry stage at the moment. This will introduce massive changes.

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